TrackBacks and Pingbacks were designed to provide a method of notification between websites: it is a method of person A saying to person B, “This is something you may be interested in.” To do that, person A sends a TrackBack ping to person B.
The idea here is that more people are introduced to the conversation (both Person A’s and Person B’s readers can follow links to the other’s post), and that there is a level of authenticity to the trackback comments because they originated from another weblog. Unfortunately, there is no actual verification performed on the incoming trackback, and indeed they can even be faked.
This tutorial explains how to control trackbacks and block SPAM trackbacks.
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Nick Amis is CEO and founder of Entapris, and provides support for businesses and entrepreneurs in developing and implementing their digital strategy. He graduated from Newcastle University with a degree in computer science.